Privacy & Cookies Notice

Last updated: 25 June 2026

1. Who We Are

This Privacy & Cookies Notice explains how we collect, use, store and protect personal information.

Sixteen64 Sports is operated by:

Sam Clarkson, trading as Sixteen64 / Sixteen64 Sports 15 Birch Close Oughtibridge Sheffield S35 0BX United Kingdom

Privacy contact:​privacy@sixteen64.com​Customer support:​support@sixteen64.com​​

In this Notice, “Sixteen64”, “Sixteen64 Sports”, “we”, “us” and “our” mean Sam Clarkson trading as Sixteen64 / Sixteen64 Sports.

This Notice applies to our website at sixteen64.com, our Kit landing pages, newsletters, paid memberships, social-media advertising, emails and related services.

2. Who Our Services Are For

Sixteen64 Sports is intended for people aged 18 or over.

We do not knowingly collect personal information from anyone under 18. If we learn that we have collected personal information from someone under 18, we will take reasonable steps to delete it.

3. Information We Collect

Information You Provide

When you sign up, purchase a membership or contact us, we may collect:

• First name
• Email address
• Confirmation that you are aged 18 or over
• Marketing-consent preferences
• Email-tracking and advertising-consent preferences, where applicable
• Paid-membership status
• Billing and subscription-status information
• Transaction references, payment amounts, currency and renewal dates
• Information you include when contacting support

We do not receive or store full payment-card details. Payments are processed by Stripe, including through Kit Commerce where applicable.

Information Collected Automatically

When you visit our website, open emails or interact with marketing, we may collect:

• IP address
• Browser, operating system and device information
• Approximate location derived from IP address
• Pages viewed, links clicked and referral source
• Cookie identifiers, advertising identifiers and similar technical data
• Website-session and interaction data
• Email delivery, bounce, open and click activity
• Subscription, unsubscribe and preference status
• Advertising and campaign-interaction data

Information from Third Parties

We may receive limited information from service providers, including:

• Subscription and payment-status data from Kit and Stripe
• Website, advertising and campaign-performance data from Google, Meta, TikTok and Microsoft
• Security, fraud-prevention and technical information from infrastructure providers
• Aggregated analytics and advertising-performance data

4. How We Use Your Information

We use personal information to:

• Operate and improve Sixteen64 Sports
• Deliver paid research briefs and membership content
• Manage subscriptions, renewals, cancellations, billing and refunds
• Send account, payment, security and service communications
• Send marketing emails where you have opted in
• Send occasional sponsored content where you have opted in to marketing communications
• Measure email delivery and engagement
• Understand how visitors use our website
• Improve our website, content, member experience and marketing
• Measure the effectiveness of advertising campaigns
• Build or measure advertising audiences where you have separately consented
• Protect our systems against fraud, misuse, security issues and technical failures
• Respond to customer-support requests, complaints and privacy requests
• Meet legal, tax, accounting and regulatory obligations

5. Our Lawful Bases for Processing Personal Information

Where UK data-protection law applies, we process personal information using one or more of the following lawful bases.

You can withdraw consent at any time. Withdrawal does not affect processing that took place before you withdrew it.

6. Marketing Emails

Free Subscribers

Free subscribers receive marketing emails only where they have actively opted in.

Marketing may include:

• Sixteen64 Sports updates
• Paid-membership invitations
• Welcome offers and discount codes
• New product launches
• Member offers
• Other Sixteen64 products
• Occasional sponsored content

You can unsubscribe from marketing emails at any time using the unsubscribe link in any marketing email or by contacting ​privacy@sixteen64.com​.

Paid Members

Paid members receive essential membership communications while their subscription remains active. These may include:

• Paid research briefs
• Billing and renewal notices
• Account and security messages
• Service updates
• Important changes to paid membership terms

You may unsubscribe from marketing emails while keeping an active paid membership.

You cannot opt out of essential membership-delivery, billing, security or service emails while keeping an active membership. You may cancel your membership in accordance with our Terms & Membership page.

7. Email Tracking

Our emails may use tracking technologies to help us understand whether an email was delivered, opened or clicked.

This may include:

• Whether an email was opened
• The time an email was opened
• Links clicked
• Device or email-client information
• Approximate location based on technical data

We use this information to understand deliverability, improve newsletter content, reduce unwanted emails and assess campaign performance.

Where required, we will obtain your consent before using non-essential email tracking. You can withdraw that consent at any time by updating your preferences or contacting ​privacy@sixteen64.com​.

8. Cookies, Pixels and Similar Technologies

We use cookies, pixels, scripts, tags and similar technologies on our website.

These may include technologies provided by:

• Kit
• Stripe
• Cloudflare
• GoDaddy
• Google Analytics
• Google Search Console
• Meta
• TikTok
• Microsoft Clarity
• Other technical, analytics, advertising or security providers used by Sixteen64 Sports

We use these technologies for the following purposes.

Strictly Necessary Technologies

These are used to operate and secure the website, enable forms, support payments, protect against fraud and remember essential settings.

These technologies may be used without consent where legally permitted because they are necessary for the service you request.

Analytics Technologies

We use analytics tools, including Google Analytics and Microsoft Clarity, to understand how visitors use our website.

This may include information such as:

• Pages viewed
• Time spent on pages
• Device and browser details
• Approximate location
• Referral source
• Scroll, click and interaction behaviour
• Technical or usability issues

Analytics technologies are used only where you have provided the relevant consent.

Advertising Technologies

We use advertising technologies, including Meta Pixel and TikTok Pixel, to:

• Measure whether advertising leads to sign-ups or purchases
• Show relevant advertising to people who have visited our website
• Limit irrelevant advertising
• Understand campaign performance
• Build or measure advertising audiences

Advertising technologies are used only where you have provided the relevant consent.

Managing Cookie Preferences

You can accept, reject or manage non-essential cookies and similar technologies through the cookie banner or cookie settings available on our website.

You can also adjust browser settings to block or delete cookies. Blocking some cookies may affect website functionality.

9. Retargeting and Custom Audiences

Where you have provided separate consent, we may use limited information, such as a hashed version of your email address, to create or measure custom audiences on platforms such as Meta and TikTok.

This may allow us to:

• Show relevant Sixteen64 Sports advertising
• Measure whether advertising results in a sign-up or membership purchase
• Avoid repeatedly showing irrelevant advertising
• Build audiences with similar characteristics for marketing purposes

We do not give advertisers direct access to your subscriber list, email address, telephone number or other contact details.

You can withdraw consent for custom-audience advertising at any time through cookie settings, privacy preferences or by emailing ​privacy@sixteen64.com​.

10. Advertising, Sponsors and Affiliate Links

Sixteen64 Sports may include:

• Advertising placements
• Newsletter sponsorships
• Sponsored content
• Affiliate links
• Referral links
• Commercial partnerships

Advertisers purchase placement only.

We do not sell, rent or provide subscriber names, email addresses, telephone numbers or audience lists to advertisers.

Advertisers may receive aggregated reporting, such as:

• Total email opens
• Total clicks
• Campaign performance
• Broad country-level or audience-level trends

When you click a sponsor, advertiser or affiliate link, the third party may collect information directly from you under its own privacy policy. We are not responsible for third-party websites, products, services or privacy practices.

Where appropriate, sponsored content and affiliate links will be identified clearly.

11. Service Providers and Data Sharing

We use service providers to help us operate Sixteen64 Sports.

Depending on the service you use, information may be processed by providers including:

• Kit for landing pages, subscriber management, email delivery and membership operations
• Stripe for payment processing
• n8n for workflow automation
• Airtable for operational records
• GoDaddy for domain, email or infrastructure services
• Cloudflare for website security, performance and infrastructure
• Google for analytics, search-performance reporting and advertising services
• Meta and TikTok for advertising, retargeting and campaign measurement
• Microsoft Clarity for website-usage analytics
• Lovable for website or product-development services
• The Odds API and other sports-data services for research operations

We also use tools such as OpenAI, Claude, Perplexity and Google Gemini for sports research, public-source analysis and content drafting.

We do not send subscriber names, email addresses, payment details, consent records, support-message content or identifiable analytics data to those AI research tools.

Some providers process information on our behalf. Others, including advertising and social-media platforms, may process data under their own terms and privacy policies depending on the services or integrations involved.

We may also share information:

• Where required by law, regulation, court order or government authority
• To protect our rights, safety, systems or users
• With professional advisers, insurers, accountants or legal representatives where necessary
• In connection with a business sale, merger, restructuring or transfer of assets

12. International Transfers

Sixteen64 Sports is operated from the United Kingdom.

Some service providers may process information in the United States, the European Economic Area and other countries where they operate.

Where UK data-protection law applies and personal information is transferred internationally, we will use appropriate safeguards where required, such as adequacy regulations, contractual protections or another lawful transfer mechanism.

13. How Long We Keep Information

We keep personal information only for as long as reasonably necessary for the purposes described in this Notice.

We may retain information for longer where necessary to meet legal obligations, resolve disputes, prevent fraud or enforce our agreements.

14. Your Privacy Rights

Depending on where you live and the laws that apply, you may have the right to:

• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of personal information
• Request restriction of certain processing
• Object to processing based on legitimate interests
• Withdraw consent at any time
• Request transfer of certain personal information in a portable format
• Object to direct marketing
• Opt out of targeted advertising, retargeting or custom-audience processing
• Complain to a data-protection authority

To make a privacy request, email ​privacy@sixteen64.com​ with the subject line:

Privacy Request

We may need to verify your identity before acting on a request.

If you are in the United Kingdom and are unhappy with how we handle your information, you may complain to the Information Commissioner’s Office.

15. United States Privacy Choices

We do not sell personal information for money.

Where you have consented, we may share limited identifiers and online activity data with advertising platforms such as Meta and TikTok for targeted advertising, audience measurement or custom-audience purposes.

Some United States privacy laws may classify this as “sharing” personal information for cross-context behavioural advertising.

Where applicable, you may opt out by:

• Using our cookie or privacy settings
• Withdrawing custom-audience consent
• Emailing ​privacy@sixteen64.com​ with the subject line: Do Not Sell or Share

We will not discriminate against you for exercising applicable privacy rights.

16. Security

We use reasonable technical and organisational measures intended to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

No online service can guarantee absolute security. Please avoid sending sensitive personal information to us by email unless necessary.

17. Automated Decision-Making

We do not use personal information to make decisions that produce legal or similarly significant effects on you.

18. Changes to This Notice

We may update this Privacy & Cookies Notice to reflect changes to our services, technology, legal requirements or business practices.

We will publish the latest version on our website and update the “Last updated” date above. Where a change is material, we may notify active paid members by email.

19. Contact Us

For privacy questions, requests or complaints:

​​privacy@sixteen64.com​​

For membership, billing or support questions:

​​support@sixteen64.com​​

Sam Clarkson, trading as Sixteen64 / Sixteen64 Sports 15 Birch Close Oughtibridge Sheffield S35 0BX United Kingdom

PurposeLawful basis

Creating and managing paid membershipsContractDelivering paid research briefs and essential service emailsContractProcessing subscription status, payment status and renewalsContract and legal obligationsKeeping transaction and accounting recordsLegal obligationsSending marketing emails, member offers and sponsored contentConsentEmail-open and click trackingConsent, where requiredWebsite analytics, cookies, advertising pixels and session analyticsConsent, where requiredRetargeting and custom-audience advertisingSeparate consentProtecting our services from fraud, abuse and security risksLegitimate interestsImproving our operations, systems and customer supportLegitimate interestsResponding to legal claims, disputes or regulatory requestsLegal obligations and legitimate interestsInformationRetention periodFree marketing subscriber detailsUntil you unsubscribe or after 24 months of inactivityUnsubscribed email addressMinimal suppression record retained while needed to ensure we do not send further marketingPaid-membership and transaction recordsSix years after the final transactionSupport correspondence24 months after the issue is closedMarketing-consent recordsSix years after consent is withdrawnWebsite analytics dataUp to 14 monthsCookie-consent preferencesUp to 12 months